The world IS a GIANT Tide ad.

The world IS a GIANT Tide ad. Ok, you might be wondering … what? say that again …. The world is a GIANT Tide ad (PERIOD). Am I missing something here? What’s a tide ad anyway … Well, let me slow down a bit. Saatchi & Saatchi New York’s “It’s a Tide Ad” is a campaign for Super Bowl LII. … Read More

It’s Party Time!

As “global leaders” gather in Paris for a climate summit and pledge to stand together against the threat of “global warming”and setting in motion frantic diplomatic efforts to reach a “new, more sweeping agreement”, I have a feeling that will be “party” as usual in the end of this UN summit.  “Paris must be the start of a far-reaching change,” French President Francois … Read More

The Good, The Bad And The Ugly Of Technologies

One of my favourite TV time while I was growing up, was at 3 o’clock in the afternoon, just after my elementary school in Rio de Janeiro, that was the time I used to watch Spaghetti Western (also known as Italian Western or Macaroni Western (primarily in Japan)) is an Italian-made western made roughly between 1964-1973 (there were about 500 of them, give or take a … Read More

The Misuse of Technology

Technology in our days is linked to practically everything we do and it has changed people’s lives in various ways. We use it at work such as the Internet and computers, we use it for personal matters and entertainment such as smart phones. But everyone should know how to benefit from technology and not misuse it during our daily lives. Technology is not the new devil.  We have made mistakes … Read More

Keep an eye on the COP

As we are less than 2 weeks away from the deal of our time, the one that can define the short-term survival of many nations, and the long-term shape of our species. It’s time to get ready and step aside of our daily routine and give all our attentions to what is going to happen in COP20 or CMP10 UN … Read More

“Have A Cigar”

If you do not know by now, I will tell you… My favourite (yes, favourite with u, in the english way) rock band is Pink Floyd. According to the Urban Dictionary: Pink Floyd is perhaps one of the most original and talented bands ever. Their music commented on the social injustices of modern society and the atrocities of war in a way … Read More

“How To Rule”

If you pay attention to the world around you, you might be able to notice some patterns or  tactics or actions or you name it ! being used over and over to rule, just like a broken record it just repeats all over again, yet millions of people are still falling for them every day. Therefore, this post is dedicated to shed some lights on this subject. I have written before about “Divide … Read More

Question Everything … Why?

Because most of the times, asking questions is more important than finding the answers itself. The answers given might not be the right ones and only by keeping asking, you will be able to dig the truth out. “It is not the answer that enlightens, but the question.” – Decouvertes  Therefore, here are a just three questions to help you to build the habit … If you know … Read More

Shades of Green

With more and more companies and individuals pursuing green solutions in order to “save the world”, the question arises: How green are we? Japanese METI’s decision to treat biofuels as a source of greenhouse gases and require oil companies to cut emissions reveals that there is a gap between the Kyoto Protocol’s “definition of green” (where bioethanol and other biofuels … Read More