Earth Day … sorry, what?

It is theorized that the true age of the earth is about 4.6 billion years old, formed at about the same time as the rest of our solar system. The first hominid, related to modern man but with less than one-third of the brain size, evolved about 5 million years ago. Archaic Homo Sapiens, with brains similar in size to … Read More

Bits, bytes and truths

According to Wikipedia: “the word technology refers to the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function”. The definition continues: “The human species’ use of technology began … Read More

Green IT, Reality, Myths and Dreams

So green goes pop! Suddenly, Green seems to be the solution for every trouble in the world (from layoffs to global warming). Therefore, technology could not be away from that reality. Green IT is the name given to explain that phenomenon in the binary world. According to Green IT Promotional Council in Japan, the definition of Green IT entails energy … Read More

Marketing: We’re doing it wrong…

I know what you are thinking … that “I have come here to chew bubblegum and kick ass…and I’m all out of bubblegum”. Not really, the first thing you have to understand is that I (still) love marketing (I have been working for the last 23 years on it), but as any tool (just like technology for example is the usage of … Read More

Can the internet save us from climate change?

In one word? Yes! According to the classic Hot, Flat and Crowded book by Prof. Thomas L Friedman, the challenge ahead for us is to create a system that takes into account the 3 main points of “climate weirdness” (like the author likes to call it): (1) Speed (we must move fast in our actions if we want to have … Read More